Your four favorite freelancers, together.

We bring our expertise in copy, design, and strategy to tell stories cohesively and creatively. Whether you’re launching something new or looking for ongoing support, we’re flexible, reliable, and ready to jump in. 

COPYWRITING & BRAND STRATEGY

Ysabel
Yates

(SHE/HER)

Ysabel is a copywriter and brand strategist with 10+ years of agency, in-house, and freelance experience. She’s worked with brands including Google, Snapchat, American Express, InVision, Foxtrot, Absolut, and more.

When she’s not writing for clients, she writes humor for publications including The New Yorker, McSweeney’s, and Reductress.

Kris
Kopac

(HE/THEY)

CONTENT STRATEGY & SEO

Kris is a content marketing consultant, strategist, and editor with 9+ years of experience in the tech and SaaS startup space. 

They have worked with brands including Justworks, Teachable, Dscout, Spring Health, BambooHR, Emburse, Mashable, Bustle, Jezebel, and The Write Life.

Anna
McKendrick

(SHE/HER)

DESIGN & ART DIRECTION

Anna is a Chicago-based designer and art director focused on creating strong brand foundations and systems. She specializes in the hospitality, food packaging, and wellness industries.

She’s worked with brands including The Plaza Hotel, Boka Restaurant Group, Polly Wales, Vaseline, and Northwestern.

EMAIL MARKETING MANAGEMENT

Natalia
Garcia

(SHE/HER)

Natalia is an email marketing specialist who manages the planning and execution of campaigns and automations to engage audiences and drive business goals. 

With experience in B2B, DTC, influencers, and educators, her clients include SmartSign, PetHonest, Jiffy, Excuse My Grandma, and more!

WHAT WE DO BEST

Getting to the heart

of what makes your brand unique with naming, visual identity, verbal identity, messaging, and positioning

Building connections

with your audience by creating fun and informative content that tells your story

Making life easier

with strategies and directions that help you plan ahead, create more, and repeat success 

HOW WE CAN HELP

Brand Identity

(Naming, Positioning, Messaging, Visual and Verbal Identity, Launch Assets)

Campaign Development

(Concepting, Art Direction, Photo Direction, Copywriting)

Content Marketing

(SEO and Content Strategy, Editorial Calendars, Content Creation, Editing, Publishing)

Email Marketing

(Platform Setup, Analytics, Campaigns and Automations, Ongoing Creative Support)

hello@yourpersonalfavorite.com

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